I am a photographer, film maker, and editor born and raised in the south of Wales. I picked the craft up in my final months of school and went straight into shooting professional work upon graduation. Photography & film has gone on to influence most of my life and given me an interest in composition, light, and story in everyday life. I find inspiration for my style and methodology in literature, art, and film.
Food and commercial photography make up the majority of my work including clients such as Toby Carvery, Salcombe Gin & Eds Diner. I setup on site studio lighting but also work with natural light and frequently mix the two sources if required. I also have an extensive experience of picture editing both to create a commercially applicable style and retouch image with background removal, colour changes, adding branding and far more.
One of the biggest focuses in my personal work is the ocean and coastal landscape. I have developed a richer body of work based upon this and built my own unique style.
Photography became a way of entering a creative flow in a more productive manor encouraging me to self teach myself from the ground up how to do a lot more than take some pretty pictures. A lot of my approach to photography continues to be enriched through experiences in multiple fields I've gotten to work within including food, portraiture, surf, charities and more. I learnt fast with a camera and developed a unique perspective as I had no formal training until I joined SeaAitch where I currently help produce commercial food imagery / videos for some of the biggest UK brands / chains in the food industry with Craig Howarth who acts as both mentor and good friend. Also I get the opportunity to work alongside more great photographers like Greg Beynon and food stylists like Jo Mikulska who have helped develop my abilities far more by bringing unique creative perspectives and sharply honed skill to every shoot.
I like experimenting with various forms of photography so I have worked with many different pieces of camera equipment and software. It's proved helpful to being adaptable but also lets me expand whats possible with my personal portfolios which I translate over into setting an ever increasing standard for my commercial work. I took this further by developing my own film myself in my bedroom when I was 18.
Photography is accessible to almost everyone now with 100s of cameras, smartphones, apps, and drones so it is important to keep pushing forward to create a new standard of photographic quality that is personal & inspiring.
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